About Us

COMMUNITY GROWTH THROUGH COLLABORATION

We’re creating new models for brand ownership.

Our Story

THREE FOUNDERS, ONE VISION.

Before Mitteo, each of us found our way into the health and wellness space, navigating the challenges of product development, sourcing, branding, web development, and building customer trust. Some of our brands soared, others stumbled, but one truth became clear: the most powerful force in wellness wasn’t ad spend or retail shelf space—it was community trust.

We saw firsthand how creators with real earned trust were shaping behaviors, inspiring commitment, and building long-lasting health rituals, and their audiences were grateful.

THAT’S WHEN SPARKS HIT…

We realized the future of wellness wasn’t just DTC—it is rooted in community and built with purpose. We joined forces to create a platform that connects trusted community leaders with high-quality, high-impact products. Whether we were creating a new product just for them or connecting community leaders with like-minded companies, we were working together to build brand trust at scale.

Together, we’re building the future of health and wellness—one where creators are leaders, customers are community, and we all grow together.

WHO WE ARE

Taylor Moore

  • EXPERIENCE

    • 15 Years of Design Management

    • 12 Years of Brand Development

    • 8 Years of B2B Marketing

    • 5 Years of D2C Marketing

    • 5 Years of User Research

    EDUCATION

    Master of Science - Entrepreneurship

    University of Washington

    Bachelor of Arts - Innovation Management

    University of Washington

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Shanda Hurst

  • EXPERIENCE

    • 8 Years of Marketing Development

    • 6 Years of Director Leadership

    • 3 Years of E-Commerce Development

    EDUCATION

    Bachelors of Arts - Broadcast Journalism

    Arizona State University

    CERTIFICATIONS

    - Google Analytics, Google Digital Academy

    - Conversion Optimization, Udemy

    - UX Audit & Redesign, Udemy

Shanais Pelka

  • EXPERIENCE

    • 20 Years of Nutrition Product Leadership

    • 10 Years of Product Team Management

    • 10 Years of Business Leadership

    EDUCATION

    MBA - Master of Business Administration

    Western Governors University

    Masters - Herbal Medicine

    American College of Healthcare Sciences

    Masters - Nutrition Sciences

    Clayton College of Natural Health

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Zach Sevinsky

  • EXPERIENCE

    • 12 Years of Marketing Development

    • 6 Years of Business Leadership

    • 4 Years of Business Development

    • 2 Years of Agency Ownership

    EDUCATION

    Bachelor of Arts, Sports Management

    Morehead State University

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Cara Castro

  • EXPERIENCE

    • 11 Years of Marketing Development

    • 9 Years of Brand Development

    • 6 Years of Business Leadership

    • 2 Years of HR & Culture Leadership

    • Helped bring Atomo Coffee from seed to $50m valuation

    EDUCATION

    Master of Science - Entrepreneurship

    University of Washington

    Bachelor of Science - Global Wine Studies

    Central Washington University

Derek Howe

  • EXPERIENCE

    • 25 years of Nutritional industry experience

    • 20 years of Executive Management

    • 15 years of Entrepreneurship

    • Multiple successful exits - Selling companies: To-Go-Brands, BioPharma Scientific, and Nutragen Health Innovations.

    EDUCATION

    BS - Business and finance from the University of Northwestern

    Certified Public Accountant (license inactive)

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Lisa Shields

  • EXPERIENCE

    • 14 Years of Business Leadership

    • 7 Years of Brand Development

    • 6 Years of People & Culture Leadership

    • Lifetime of Caring and Coaching

    • Helped grow Organifi from 5 to 50 employees and over $30m in annual revenue.

    EDUCATION

    Bachelor of Arts, Global Studies

    UC Santa Barbara

A smiling man wearing a turban and a light-colored button-up shirt.

Amandeep Singh

  • EXPERIENCE

    • 15 years of Web Development

    • 8 Years of Dev Team Leadership

    EDUCATION

    Bachelor of Computer Applications

    Guru Nanak Dev University

    CERTIFICATIONS

    O Level Certification, Computer Science, National Institute of Electronics & Info Tech.

    BigDev Certified, BigCommerce

    SAP ERP Essentials, LinkedIn

HOW WE WORK

EXPERT ASSESSMENTS

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Experienced directors evaluate your customer, market, and competition with the latest research and data analysis tools.

IMPACTFUL STRATEGIES

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Understanding your performance goals, we create tailored product and/or marketing strategies with actionable roadmaps.

COLLABORATIVE GROWTH

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Marketing leaders begin working with your team to drive product marketing development toward your vision of success.

WHAT WE BELIEVE

COMMUNITY FIRST

Building world-class brands built on real connections between real people.

EARNED TRUST

Grounding every decision in integrity, transparency, and measurable outcomes.

SHARED EQUITY

Celebrating success with our partners for our efforts, experience, and impact.

COLLABORATIVE GROWTH

Expanding our abilities by working together and sharing a relentless passion for creating value.