About us
COMMUNITY GROWTH THROUGH COLLABORATION
We’re creating new models for brand ownership.
Our Story
THREE FOUNDERS, ONE VISION.
Before MItteo, each of us found our way into the health and wellness space, navigating the challenges of product development, sourcing, branding, web development, and building customer trust. Some of our brands soared, others stumbled, but one truth became clear: the most powerful force in wellness wasn’t ad spend or retail shelf space—it was community trust.
We saw firsthand how creators with real earned trust were shaping behaviors, inspiring commitment, and building long-lasting health rituals, and their audiences were grateful.
THAT’S WHEN SPARKS HIT…
We realized the future of wellness wasn’t just DTC—it is rooted in community and built with purpose. We joined forces to create a platform that connects trusted community leaders with high-quality, high-impact products. Whether we were creating a new product just for them or connecting community leaders with like-minded companies, we were working together to build brand trust at scale.
Together, we’re building the future of health and wellness—one where creators are leaders, customers are community, and we all grow together.
HOW WE WORK
EXPERT ASSESSMENTS
Experienced directors evaluate your customer, market, and competition with the latest research and data analysis tools.
IMPACTFUL STRATEGIES
Understanding your performance goals, we create tailored product and/or marketing strategies with actionable roadmaps.
COLLABORATIVE GROWTH
Marketing leaders begin working with your team to drive product marketing development toward your vision of success.
WHAT WE BELIVE
COMMUNITY FIRST
Building world-class brands built on real connections between real people.
EARNED TRUST
Grounding every decision in integrity, transparency, and measurable outcomes.
SHARED EQUITY
Celebrating success with our partners for our efforts, experience, and impact.
COLLABORATIVE GROWTH
Expanding our abilities by working together and sharing a relentless passion for creating value.
WHO WE ARE
Taylor Moore
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EXPERIENCE
• 15 Years of Design Management
• 12 Years of Brand Development
• 8 Years of B2B Marketing
• 5 Years of D2C Marketing
• 5 Years of User Research
EDUCATION
Master of Science - Entrepreneurship
University of Washington
Bachelor of Arts - Innovation Management
University of Washington
Shanda Hurst
-
EXPERIENCE
• 8 Years of Marketing Development
• 6 Years of Director Leadership
• 3 Years of E-Commerce Development
EDUCATION
Bachelors of Arts - Broadcast Journalism
Arizona State University
CERTIFICATIONS
- Google Analytics, Google Digital Academy
- Conversion Optimization, Udemy
- UX Audit & Redesign, Udemy
Shanais Pelka
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EXPERIENCE
• 20 Years of Nutrition Product Leadership
• 10 Years of Product Team Management
• 10 Years of Business Leadership
EDUCATION
MBA - Master of Business Administration
Western Governors University
Masters - Herbal Medicine
American College of Healthcare Sciences
Masters - Nutrition Sciences
Clayton College of Natural health
Zach Sevinsky
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EXPERIENCE
• 12 Years of Marketing Development
• 6 Years of Business Leadership
• 4 Years of Business Development
• 2 Years of Agency Ownership
EDUCATION
Bachelor of Arts, Sports Management
Morehead State University
Cara Castro
-
EXPERIENCE
• 11 Years of Marketing Development
• 9 Years of Brand Development
• 6 Years of Business Leadership
• 2 Years of HR & Culture Leadership
• Help d bring Atomo Coffee from seed to $50m valuation
EDUCATION
Master of Science - Entrepreneurship
University of Washington
Bachelor of Science - Global Wine Studies
Central Washington University
Lisa Shields
-
EXPERIENCE
• 14 Years of Business Leadership
• 7 Years of Brand Development
• 6 Years of People & Culture Leadership
• Lifetime of Caring and Coaching
• Helped grow Organifi from 5 to 50 employees and over $30m in annual revenue.
EDUCATION
Bachelor of Arts, Global Studies
UC Santa Barbara
Amandeep Singh
-
EXPERIENCE
• 15 years of Web Development
• 8 Years of Dev Team Leadership
EDUCATION
Bachelor of Computer Applications
Guru Nanak Dev University
CERTIFICATIONS
O Level Certification, Computer Science, Naional Institute of Electronics & Info Tech.
BigDev Certified, BigCommerce
SAP ERP Essentials, LinkedIn