MITTEO MOVES
ARTICLES & RESOURCES FOR HEALTH AND WELLNESS BRAND OWNERS.
7 Data-Backed Influencer Product Ideas
Wondering what to sell as a wellness influencer? These 7 product ideas—backed by 2024 wellness industry data—can help you build a brand your audience trusts (and buys from).
Ditching Aesthetics for Authenticity: A Guide for Wellness Influencers
Discover why wellness creators are shifting from picture-perfect content to genuine, evidence-based leadership—and how owning your own brand can help turn trust into a product line your audience truly believes in.
2025 Wellness Product Trends Every Influencer Should Know
Discover the top wellness product trends in 2025, from AI‑driven nutrition and functional supplements to sleep tech and hydration innovations, that empower influencers ready to move from affiliate marketing to launching their own product lines.
Why Creators Are Launching Wellness Brands Instead of Taking Sponsorships
More wellness creators are ditching affiliate links and brand deals to launch their own product lines. Learn why brand ownership is the next step for influencers.
How Influencers Are Earning Equity Instead of Affiliate Commissions in 2025
In 2025, ambitious wellness creators are shifting from affiliate commissions toward equity partnerships with brands. Here's why equity stakes are rising, how they can boost long-term creator income.
From UGC to CEO: What It Really Takes to Build a Wellness Brand That Lasts
Wellness creators are sitting on untapped equity. If you’re making content that sells, it’s time to launch your own product line. Here’s what it really takes to go from affiliate marketer to brand owner.